BRAND ATELIER
CPHI Milan 2026

Pharma & Medtech — Pharma

CPHI Milan 2026

Milan, Italy — 6–8 October 2026

  • 20+ years experience
  • Active across Europe
  • Active at every major fair
Stephanie

Stephanie

Trade fair stands

Curious what we can build for CPHI Milan? Call Stephanie directly, or send the details below.

Call Stephanie — +1 (212) 555-0148

Venue

Fiera Milano, Rho

Dates

6–8 October 2026

Exhibitors

2,900+ exhibitors

Visitors

62,000 visitors (2025 edition — 2026 figures not yet published)

Stand sizes

Space-only minimums vary by zone — 25m² in Contamination Control, 30m² in AI & Tech/Cold Chain & Logistics/Labelling/Machinery, 40m² elsewhere; the Modular Stand Design system runs from 9m² (Topaz) up to 60m² (Sapphire) at fixed, all-in pricing

Sector

Pharmaceutical ingredients, contract manufacturing & drug delivery

Before you book

What you actually need to know about CPHI Milan.

CPHI Milan is Europe's largest pharma-ingredients and contract-manufacturing show at Fiera Milano Rho, spanning APIs, bioproduction, CROs, excipients, finished dosage, machinery, packaging and drug delivery — plus four zones new for 2026: AI & Tech, Contamination Control, Cold Chain & Logistics and Labelling.

Traffic & timing

Opening hours run 10:00–18:30 on the first two days but close early at 16:00 on the final day (8 October) — plan your best demos and highest-priority meetings for days one and two, not the shorter closing afternoon. Rho's scale also means visitors self-select by hall before they arrive, so a stand in the ingredients hall gets browsed differently than one in the packaging or new-zones halls.

Key deadlines

Plan backwards from move-in.

Better Stands Programme compliance

Every space-only stand is assessed against the mandatory Better Stands 10-point framework, with independent on-site inspection by Abraxys during build-up and dismantle — plan your materials (no chipboard, foamcore, PVC banners or thin carpet) before design, not after the assessor arrives.

Stand format decision

Space-only minimums vary by zone — 25m² in Contamination Control, 30m² in several new zones, 40m² elsewhere — confirm which zone you're in before booking, since it sets your minimum footprint.

Vendor verification

CPHI publishes a list of authorised suppliers and explicitly warns against 'International Fairs Directory,' a named unauthorised vendor — check any unsolicited stand-services offer against the official list before paying.

Watch-outs

Fiera Milano, Rho, not a generic hall.

Better Stands isn't optional for space-only stands

All raw-space stands are scored Bronze/Silver/Gold against a 10-point reuse framework, independently inspected by Abraxys — building a single-use stand with chipboard, foamcore or PVC banners risks a poor assessment on a programme CPHI says will become part of the stand-build regulations.

A named scam vendor is already targeting exhibitors

CPHI's own exhibitor-warning page calls out 'International Fairs Directory' by name as a fraudulent solicitor — that level of specificity means this isn't hypothetical, it's an active problem exhibitors are currently reporting.

Zone minimums aren't uniform

Space-only minimums range from 25m² to 40m² depending on which of the show's zones you're in — a design brief written before confirming your zone can end up sized wrong.

Wayfinding across pavilions

Rho spans multiple halls linked by long walkways — signage only visible up close won't pull visitors from a different pavilion, especially with four new zones added for 2026 competing for the same attention.

Built for this floor before

What we've built for pharma & medtech exhibitors.

[PLACEHOLDER] Solvane Pharma Ingredients — A Bronze-rated 40m² stand across CPHI's ingredients zone

[PLACEHOLDER] Solvane Pharma Ingredients

A Bronze-rated 40m² stand across CPHI's ingredients zone

Solvane needed a space-only stand that would pass Better Stands assessment without inflating the budget. We built a reusable frame system — no chipboard or foamcore — that cleared Bronze certification on first inspection and carries over to next year's edition.

40m² footprint, Bronze Better Stands rating, structure reused rather than rebuilt for the following edition.

See more work
CPHI Milan 2026 — stand example 1
CPHI Milan 2026 — stand example 2
CPHI Milan 2026 — stand example 3
CPHI Milan 2026

CPHI Milan 2026

2,900+ exhibitors and four brand-new specialist zones for 2026 — in a hall this size, being findable inside the right zone matters more than being big.

Process

From idea to installation.

Work with one experienced partner instead of coordinating designers, fabricators and installers yourself.

01

Discover

Understanding the brand, space, requirements and objectives.

02

Develop

Design development, materials, production planning and technical preparation.

03

Produce

In-house / coordinated production with attention to materials, finish and detail.

04

Install

Professional installation, logistics and on-site coordination.

Frequently asked

CPHI Milan, answered.

Do we need to worry about the Better Stands Programme if we're not doing a space-only stand?

The mandatory 10-point assessment applies to space-only/raw-space stands specifically — Modular Stand Design (MSD) packages are pre-built through CPHI's own system, so the reuse scoring works differently there.

How do we know a stand-services vendor contacting us is legitimate?

Check them against CPHI's published list of authorised suppliers — the organiser explicitly warns against a named unauthorised vendor, 'International Fairs Directory,' so any unsolicited pitch is worth verifying first.

Does our stand size depend on which zone we're exhibiting in?

Yes — space-only minimums run from 25m² in Contamination Control up to 40m² in the general zones, so confirm your zone assignment before finalising a design brief.

Exhibiting elsewhere too?

More fairs we build for.

Request a proposal

Ready to plan your CPHI Milan stand?

Tell us your hall, deadlines and budget for CPHI Milan 2026 in Milan — we'll come back with a concept, a timeline, and the approvals you'll need to hit.

Stephanie

Stephanie

Trade fair stands

Curious what we can build for CPHI Milan? Call Stephanie directly, or send the details below.

Call Stephanie — +1 (212) 555-0148