BRAND ATELIER
K 2028

Mixed Industry — Düsseldorf

K 2028

Düsseldorf, Germany — October 2028

  • 20+ years experience
  • Active across Europe
  • Active at every major fair
Stephanie

Stephanie

Trade fair stands

Curious what we can build for K? Call Stephanie directly, or send the details below.

Call Stephanie — +1 (212) 555-0148

Venue

Messe Düsseldorf

Dates

October 2028

Exhibitors

~3,000 exhibitors

Visitors

~200,000 visitors

Stand sizes

60–300m² with heavy machinery

Sector

Plastics & rubber industry

Before you book

What you actually need to know about K.

The world's leading plastics and rubber industry fair — heavy machinery, raw materials and industrial processing, once every three years.

Traffic & timing

Working-machinery demonstrations draw the most sustained dwell time on the floor — a stand that stops moving once a demo ends loses the crowd it just built.

Key deadlines

Plan backwards from move-in.

Heavy machinery floor loading

Confirm ground-bearing capacity with Messe Düsseldorf at least 4 months out for working machinery displays.

Multi-day technical installation

Book extended install time 3 months ahead — machinery-heavy stands need more than standard build-week access.

Safety barrier & signage approval

Lodge safety plans for working equipment 6 weeks before move-in.

Watch-outs

Messe Düsseldorf, not a generic hall.

Underbudgeting install time

Machinery stands regularly need multiple extra install days that a standard build schedule doesn't account for.

Spec-sheet overload with no hierarchy

Technical buyers still respond to clear visual hierarchy — a stand covered edge to edge in data sheets reads as cluttered, not credible.

No plan for post-demo attention

A stand with nothing to look at between scheduled demos loses the crowd the demo just built.

Ignoring reinforced flooring needs

Standard shell-scheme flooring isn't rated for heavy machinery — this needs specifying upfront, not discovered during load-in.

Built for this floor before

What we've built for mixed industry exhibitors.

Duravex Polymers — A machinery stand designed to hold attention between demos

Duravex Polymers

A machinery stand designed to hold attention between demos

Duravex's live extrusion demo drew crowds, but the stand went quiet in between. We added a secondary display sequence — material samples and process diagrams — that kept visitors engaged when the machine wasn't running.

Sustained visitor dwell time between demo cycles, not just during them.

See more work
K 2028 — stand example 1
K 2028 — stand example 2
K 2028 — stand example 3
K 2028

K 2028

The demo draws the crowd. What happens after it decides who stays.

Process

From idea to installation.

Work with one experienced partner instead of coordinating designers, fabricators and installers yourself.

01

Discover

Understanding the brand, space, requirements and objectives.

02

Develop

Design development, materials, production planning and technical preparation.

03

Produce

In-house / coordinated production with attention to materials, finish and detail.

04

Install

Professional installation, logistics and on-site coordination.

Frequently asked

K, answered.

Can your stands support heavy working machinery?

Yes, reinforced flooring and load planning are standard for K exhibitors.

How long does install typically take for a machinery stand?

Longer than most fairs — we plan multi-day technical installation as the default, not an add-on.

Can graphics balance spec-sheet detail with visual hierarchy?

Yes, that balance is exactly what we design for on industrial stands.

Exhibiting elsewhere too?

More fairs we build for.

Request a proposal

Ready to plan your K stand?

Tell us your hall, deadlines and budget for K 2028 in Düsseldorf — we'll come back with a concept, a timeline, and the approvals you'll need to hit.

Stephanie

Stephanie

Trade fair stands

Curious what we can build for K? Call Stephanie directly, or send the details below.

Call Stephanie — +1 (212) 555-0148