Interiors / Furniture / Print
Birchgate Motors
Showroom interior — Automotive retail
Client
Birchgate Motors
Industry
Automotive
Location
Regional showroom
Year
2023
01
Challenge
Birchgate's showroom looked identical to every other dealership on the strip — same lighting, same generic signage, no brand presence beyond the vehicles.
02
Approach
We built the showroom's identity into its furniture — custom vehicle plinths, a branded reception counter and wall graphics that carried the brand even with the cars removed.
03
Execution
Custom display plinths, a reception counter and large-format wall graphics were fabricated and installed over a single closed weekend.
Result
A showroom that reads as branded even in photographs with no vehicles in frame.
Next project
Northfield & Co.
Brand rollout — Retail
View project