Vehicles / Print
Meridian Logistics
Fleet branding — Logistics
Client
Meridian Logistics
Industry
Automotive
Location
National fleet
Year
2025
Challenge
Meridian's vans were their most-seen brand touchpoint, and their most inconsistent one — different liveries, faded lettering, no coherent system across depots.
Approach
We designed one wrap system with two applications — full wrap for the primary fleet, partial lettering for leased vans — so the brand stayed consistent regardless of vehicle type or ownership status.
Execution
Vehicle lettering and partial wraps were applied depot-by-depot on a rolling schedule, coordinated around delivery routes so no vehicle was out of service for more than a day.
Result
A 60-vehicle fleet reading as one brand on every road in the country, with a spec sheet Meridian now hands to every new vehicle supplier.
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