Events / Furniture / Print
Solheim
Pop-up activation — Launch event
Client
Solheim
Industry
Events
Location
City-centre pop-up
Year
2025
01
Challenge
Solheim wanted a physical presence for a single product launch — striking enough to justify press coverage, temporary enough to justify the cost.
02
Approach
We designed the space as demountable furniture and print rather than permanent build, so every element could be struck, stored, and reused for the next activation.
03
Execution
Branded environment, custom display furniture and window graphics were built off-site and installed in four days ahead of opening.
Result
Press coverage in six outlets and a demountable kit Solheim has since reused for two further launches.
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