Mixed Industry — Frankfurt
ISH 2027
Frankfurt, Germany — March 2027
- 20+ years experience
- Active across Europe
- Active at every major fair
Stephanie
Trade fair stands
Curious what we can build for ISH? Call Stephanie directly, or send the details below.
Call Stephanie — +1 (212) 555-0148Venue
Messe Frankfurt
Dates
March 2027
Exhibitors
~2,000 exhibitors
Visitors
~150,000 visitors
Stand sizes
20–150m² with live water demos
Sector
HVAC, water & bathroom design
Before you book
What you actually need to know about ISH.
The world's leading trade fair for HVAC, water and bathroom design — a mix of technical building-services exhibitors and design-led bathroom brands.
Traffic & timing
Technical HVAC buyers tend to move through the halls with a fixed appointment list, while design-led bathroom buyers browse more freely — the same stand needs distinct cues for each, or one audience will walk past.
Key deadlines
Plan backwards from move-in.
Live water demo plumbing
Confirm plumbing hookups with Messe Frankfurt at least 6 weeks out.
Sustainability material declaration
Submit materials against Frankfurt's sustainability charter 3 months ahead.
Dual-audience graphic system
Finalise a layered messaging system 6 weeks out, distinguishing technical specs from design-led content.
Watch-outs
Messe Frankfurt, not a generic hall.
One-size messaging for two audiences
Technical and design-led buyers respond to different content — a single undifferentiated message underperforms with both.
Underplumbed water demos
Working water displays need dedicated plumbing that standard stand power/water allocations don't cover by default.
Ignoring the sustainability charter
Same rules as ACHEMA — non-compliant materials risk a flagged inspection and last-minute substitution.
No clear technical/design zoning
Stands that mix technical and showroom content without zoning confuse both audiences instead of serving either well.
Built for this floor before
What we've built for mixed industry exhibitors.
Aquiline Bath & Wellness
One stand, two audiences, zoned instead of blended
Aquiline's previous ISH stand mixed technical specs and showroom displays into one undifferentiated space. We zoned the stand into a technical-spec area and a design-led showroom, connected by one identity.
Clear separation let both technical and design-led visitors engage without the stand feeling split in two.
See more workISH 2027
One hall, two very different buyers — design for both or lose one.
Process
From idea to installation.
Work with one experienced partner instead of coordinating designers, fabricators and installers yourself.
Discover
Understanding the brand, space, requirements and objectives.
Develop
Design development, materials, production planning and technical preparation.
Produce
In-house / coordinated production with attention to materials, finish and detail.
Install
Professional installation, logistics and on-site coordination.
Frequently asked
ISH, answered.
Can you plumb in working water displays?
Yes, live water demo units are a standard ISH build element for us.
Can one stand work for both technical and design-led buyers?
Yes, we zone the stand rather than blend the messaging, so both audiences get what they came for.
Do you already know Frankfurt's sustainability requirements?
Yes, from our ACHEMA work — the same venue rules apply.
Exhibiting elsewhere too?
More fairs we build for.
Request a proposal
Ready to plan your ISH stand?
Tell us your hall, deadlines and budget for ISH 2027 in Frankfurt — we'll come back with a concept, a timeline, and the approvals you'll need to hit.
Stephanie
Trade fair stands
Curious what we can build for ISH? Call Stephanie directly, or send the details below.
Call Stephanie — +1 (212) 555-0148