BRAND ATELIER
METSTRADE 2026

Mixed Industry — Amsterdam

METSTRADE 2026

Amsterdam, Netherlands — November 2026

  • 20+ years experience
  • Active across Europe
  • Active at every major fair
Stephanie

Stephanie

Trade fair stands

Curious what we can build for METSTRADE? Call Stephanie directly, or send the details below.

Call Stephanie — +1 (212) 555-0148

Venue

RAI Amsterdam

Dates

November 2026

Exhibitors

~1,600 exhibitors

Visitors

~17,000 visitors

Stand sizes

20–150m² with oversized equipment

Sector

Maritime equipment & superyacht refit

Before you book

What you actually need to know about METSTRADE.

The world's largest trade show for marine equipment, materials and superyacht refit — a specialist, high-value B2B audience.

Traffic & timing

Buyers here travel specifically for this show and plan their route across RAI's halls in advance — being listed clearly in the show's own exhibitor-planning tools matters as much as physical stand visibility.

Key deadlines

Plan backwards from move-in.

Oversized equipment floor loading

Confirm floor loading and crane/rigging access with RAI Amsterdam at least 8 weeks out.

Multi-hall wayfinding consistency

Finalise a shared signage system 5 weeks ahead if exhibiting across more than one hall.

Finish-quality sign-off

Approve luxury-grade materials and finishes 6 weeks out, given the superyacht-sector audience.

Watch-outs

RAI Amsterdam, not a generic hall.

Underrating finish expectations

Superyacht-sector buyers benchmark against luxury retail, not industrial trade-fair standards — visible budget finishes stand out for the wrong reason.

No rigging plan for oversized equipment

Large marine equipment needs crane access and floor loading confirmed well ahead of move-in, not discovered on arrival.

Inconsistent branding across halls

Multi-hall exhibitors who treat each hall as a separate stand lose the cross-hall recognition serious buyers are relying on to find them.

Skipping the exhibitor-planning tools

Buyers plan their show route in advance — an incomplete exhibitor listing means being planned around, not planned in.

Built for this floor before

What we've built for mixed industry exhibitors.

Sterling Marine Outfitters — A luxury-grade stand built across two RAI halls as one identity

Sterling Marine Outfitters

A luxury-grade stand built across two RAI halls as one identity

Sterling exhibits oversized equipment across two METSTRADE halls. We built a consistent wayfinding and materials system between both, engineered for the floor loading their equipment needed.

One recognisable identity across two halls, with zero equipment-loading issues on move-in.

See more work
METSTRADE 2026 — stand example 1
METSTRADE 2026 — stand example 2
METSTRADE 2026 — stand example 3
METSTRADE 2026

METSTRADE 2026

Buyers plan their route before they arrive — be on the map, not just on the floor.

Process

From idea to installation.

Work with one experienced partner instead of coordinating designers, fabricators and installers yourself.

01

Discover

Understanding the brand, space, requirements and objectives.

02

Develop

Design development, materials, production planning and technical preparation.

03

Produce

In-house / coordinated production with attention to materials, finish and detail.

04

Install

Professional installation, logistics and on-site coordination.

Frequently asked

METSTRADE, answered.

Can you handle oversized or heavy equipment display?

Yes, floor loading and rigging access are planned into every METSTRADE build.

Can the stand match a luxury or superyacht finish level?

Yes, we bring the same materials discipline we use for high-end retail and hospitality interiors.

Do you design for consistency across multiple RAI halls?

Yes, if you're exhibiting in more than one hall we design one system that carries across all of them.

Exhibiting elsewhere too?

More fairs we build for.

Request a proposal

Ready to plan your METSTRADE stand?

Tell us your hall, deadlines and budget for METSTRADE 2026 in Amsterdam — we'll come back with a concept, a timeline, and the approvals you'll need to hit.

Stephanie

Stephanie

Trade fair stands

Curious what we can build for METSTRADE? Call Stephanie directly, or send the details below.

Call Stephanie — +1 (212) 555-0148