BRAND ATELIER
Brussels Expo

Venue — Brussels

Brussels Expo

Place de Belgique 1, 1020 Brussels (Laeken)

  • 20+ years experience
  • Active across Europe
  • Active at every major fair
Stephanie

Stephanie

Trade fair stands

Curious what we can build for Brussels Expo? Call Stephanie directly, or send the details below.

Call Stephanie — +1 (212) 555-0148

Address

Place de Belgique 1, 1020 Brussels (Laeken)

Total space

~115,000 m² across twelve halls plus dedicated spaces (Astrid, Patio, Auditorium 2000)

Halls

Palais 1 through 11 plus Astrid, Patio and Auditorium 2000 — exact per-hall sizes aren't published, so confirm your assignment directly with the organiser

Parking

On-site paid parking, pre-booked online

Public transit

Metro line 6 (Heysel/Heizel station), tram 7, bus 83

Before you book

What you actually need to know about Brussels Expo.

Belgium's largest exhibition venue — roughly 115,000 m² across twelve halls (numbered Palais 1–11, plus dedicated spaces like Astrid, Patio and Auditorium 2000) on the Heysel/Heizel site north of the city centre, running everything from motor shows and art fairs to dental, furniture and classic-car trade fairs year-round.

Access & logistics

Metro line 6 stops directly at Heysel/Heizel, with tram 7 and bus 83 also serving the site — strong for visitor footfall, but with twelve halls spread across one large site, confirm which Palais your show is in early: walking distances and freight access differ hall to hall.

Watch-outs

Brussels Expo, not a generic hall.

Twelve halls, one site, very different walks

With Palais numbered 1 through 11 plus separate spaces like Astrid and Auditorium 2000 spread across roughly 115,000 m², a stand and staffing plan built for one hall can badly misjudge the walk from parking, the metro, or another hall — confirm your exact Palais before planning logistics.

Hall sizes aren't published

Brussels Expo doesn't publish per-hall square meterage publicly — get exact dimensions for your assigned Palais directly from the organiser or venue before finalising a stand design, rather than estimating off the venue's headline ~115,000 m² total.

Shares its calendar with major public exhibitions

Beyond trade fairs, the venue also runs large-scale ticketed exhibitions that can occupy halls for extended runs — book move-in slots early, since availability is tighter than a purely B2B calendar would suggest.

Metro-first access changes what 'good footfall' means

Heysel/Heizel metro puts general visitors right at the door, which behaves differently from a highway-and-freight-first venue — a stand near the metro entrance sees different, often heavier, walk-by traffic than one at the back of a large Palais.

Fairs we build for here

What we've built for exhibitors at Brussels Expo.

Built here before

A stand from this venue.

[PLACEHOLDER] Aurellin Home & Living — Wayfinding-first stand design for a twelve-hall site

[PLACEHOLDER] Aurellin Home & Living

Wayfinding-first stand design for a twelve-hall site

Aurellin's Brussels Expo stand sat two Palais away from the nearest metro entrance — a location that usually means lower footfall. We designed clear sightlines and directional signage into the stand itself, extending its visibility into the concourse rather than relying on booth position alone.

Booth traffic comparable to stands positioned directly on the metro-entrance concourse.

See more work
Brussels Expo — stand example 1
Brussels Expo — stand example 2
Brussels Expo — stand example 3
Brussels Expo

Brussels Expo

Twelve halls, ~115,000 m² — the largest exhibition site in Belgium, and the one where knowing your exact Palais number matters most.

Process

From idea to installation.

Work with one experienced partner instead of coordinating designers, fabricators and installers yourself.

01

Discover

Understanding the brand, space, requirements and objectives.

02

Develop

Design development, materials, production planning and technical preparation.

03

Produce

In-house / coordinated production with attention to materials, finish and detail.

04

Install

Professional installation, logistics and on-site coordination.

Frequently asked

Brussels Expo, answered.

How many halls does Brussels Expo have, and how big are they?

The site totals roughly 115,000 m² across twelve halls — numbered Palais 1 through 11 plus dedicated spaces like Astrid, Patio and Auditorium 2000 — but exact per-hall dimensions aren't published, so confirm yours with the organiser.

How do visitors and freight get to the venue?

Visitors mostly arrive by metro (line 6, Heysel/Heizel station), tram 7 or bus 83. Freight and move-in access is separate and varies by Palais, so confirm your loading dock and route with the organiser rather than assuming it matches visitor access.

Is Brussels Expo only used for trade fairs?

No — alongside B2B shows like Brussels Motor Show and BRAFA, it also hosts large public and consumer events, including classic-car, furniture and interior fairs, and long-running ticketed exhibitions — so hall availability outside your own show's dates isn't guaranteed.

Building elsewhere too?

More venues we build for.

Request a proposal

Ready to plan your Brussels Expo stand?

Tell us your hall, deadlines and budget for Brussels Expo in Brussels — we'll come back with a concept, a timeline, and the approvals you'll need to hit.

Stephanie

Stephanie

Trade fair stands

Curious what we can build for Brussels Expo? Call Stephanie directly, or send the details below.

Call Stephanie — +1 (212) 555-0148